7:37 is a design studio based between Paris and Pula, working at the intersection of architecture, art, culture, design, and fashion.
Our practice balances the digital and physical with a sharp mix of speculation and function—one foot in the future, the other firmly on the ground.
From spaces to objects, fleeting moments to lasting forms, our aim is to invite interaction, shaping how we move, gather, and experience the world around us.
Project: Open House
Client: Pitch Music & Arts Festival
Category: Installation, Music, Architecture
Year: 2024
Location: Moysten, Australia
Open House for Pitch Music and Arts Festival 2024 was a house without a door. Visitors broke in through the windows to access the festival’s communal living room for a slice of home.
Project: Narcisse Magazine x Maison Walther
Client: Narcisse Magazine
Category: Fashion, Set Design, Scenography
Year: 2025
Location: Paris, France
Set Design for the debut collection - EGO SS25 by Maison Walther showcased in Narcisse Magazine.
Project: Resonance in Liminal Matters
Client: O Days Music & Arts Festival
Category: Installation, Music, Material Research
Year: 2025
Location: Copenhagen, Denmark
Resonance in Liminal Matters is an interactive pavilion that transforms music into textured, light-reactive surfaces, translating ephemeral sound into spatial, tactile experiences. Using generative design tools, music is converted into 3D-printed molds for casting biodegradable latex skins.
Through interaction with attendees, exposure to environmental elements and the vibrations of sound, the natural latex sheets split and degraded over the three days. Evolving with the music festival each day, the structure was not static, changing its form and porosity, while becoming a physical record of the activities and conditions on site.
Exhibited at O Days Music Festival , the result is a luminous structure that invites reflection, rest, and connection through shifting silhouettes and shared encounters. Built from modular, reusable components, the pavilion prioritises circular design and adaptability, evolving with each new context. It functions not as a final form, but as an ongoing exploration of how sound, material, time and architecture can resonate together.
Project: Bacteria Babies: Sip & See
Category: Installation, Material
Year: 2024
Location: Zagreb, Croatia
Supported By: Kontejner
Bacteria Babies: Sip & See, is an installation made of bacterial cellulose, the result of an experimental research-artistic project conducted in 2023 in Vienna (AT) and Pula (HR) in collaboration with more than 60 participants. These participants welcomed ‘bacteria babies’ into their homes, workplaces, and institutions, caring for them with varying degrees of success. The project’s focus lies at the intersection of decentralised and collective production of bio-material bacterial cellulose and experimentation with its material properties. Opening the project to external participants introduced numerous unforeseen situations, raised new questions, revealed the interests, knowledge, and fears of the community, and contributed to the interpretative richness of the project. In other words, the task that initially seemed simple began unravelling as complex and intricate layers of interdependencies.
Within the exhibition, visitors carefully examine each ‘baby’ using lamps, whilst the digital archive reveals cities (Pula and Vienna) as decentralised factories, emphasising the importance of the participation of the local community and civil society. The airy and architecturally articulated setup, organised like a refined technological archive (or a minimalist cabinet of curiosities), creates an interesting contrast to the organic and almost fleshy quality of bacterial cellulose.
Along with the successful growth of bacterial cellulose, ‘bacteria babies’ celebrates the fact that, in addition to new sustainable and eco-friendly materials with yet unexplored properties, it is also possible to cultivate the spirit of DIY and foster active engagement and collaboration in one’s own community.
Project: Le Cannibale x Design Week
Client: Le Cannibale
Category: Live Visuals, Music, Digital Design
Year: 2024
Location: Milan, Italy
To mark the end of Milan Design week, Le Cannibale hosted two parties over the closing weekend. Organised in the same space as the suspended and performative installation Talamo, which was exhibited during both art and design weeks, it was clear from the beginning a connection between the two should be present.
In the weeks leading up to unveiling of Talamo, the performers arisandmartha were documented and recorded rehearsing with the installation for their upcoming shows during Milan Art Week. Through layers of abstraction these videos shifted between distortion and clarity and became the base for the visuals. Documents created of Talamo such as point clouds, 3D models and drawings are woven between these clips further strengthening the connection between the two works.
Viewed as a whole, the visuals make present the many forms the installation Talamo has shifted between in the previous two weeks and it is through these dynamic changes that they spur on the energy of 1400 attendees each night.
Project: Komono Showroom PFW
Client: Komono
Category: Fashion, Showroom, Scenography
Year: 2025
Location: Paris, France
Showroom for Komono as a part of Paris Fashion Week.
Custom mirrored shelving showcases Komono’s Space Odyssey collection within floating display portals. Soft textures and deep red tones ground the space, while reflective surfaces are used to create a feeling of depth and scale.
Project: Talamo
Collaborators: Lemonot
Client: BASE Milano
Category: Installation, Performance
Performers: arisandmartha
Exhibited:Milan Design Week, Milan Art Week
Year: 2024
Location: Milan, Italy
“Talamo” [from lat. thalamus] is an Italian word with multiple meanings. Since the classical age it has indicated the bridal chamber and in literature and poetry, by extension, the nuptial bed. In mediaeval representations it was the stage on which liturgical dramas were performed, while in anatomy it denotes the central part of the brain.
A restless stage that originates, first with the performers arisandmartha and then involving the public, fantastic choreographies and configurations – blurring the boundaries between inanimate matter and human bodies. Everyone is free to express and reinvent their own gesturality, within a small, convivial architecture – which embraces everyone’s physicality and projects it within a dimension of renewed collective confrontation.
TALAMO is an ergonomic mirror, a cathartic device for everyone’s differences: a place to claim one’s identity, but at the same time where to construct dialogues, learning to accept oneself and others. In its continuous making and unmaking, TALAMO is therefore a living artefact – in a restless state – conscious of how complicated it is to build shared languages that yet allow for heterogeneity, while rejecting sameness.
Project: A Mesa
Client: Waking Life Music & Arts Festival
Category: Installation, Music, Object Design
Year: 2025
Location: Crato, Portugal
Located within the creative camps, the four sets of tables and benches hosted workshops and activities over five days for the curious. Built for flexibility, the tables can be reconfigured into smaller groups or interlocked to create one long table. After the daily workshops the table top can be lifted up becoming a display board.
Project: Kiko Kostadinov Showroom PFW
Collaborators: Christian Feltham
Client: Kiko Kostadinov
Category: Fashion, Showroom, Scenography
Year: 2026
Location: Paris, France
Scenography for Kiko Kostadinov’s Marais showroom
Set within converted horse stables, the installation is built from raw softwood framing and plywood, applied directly to the existing interior. Skeletal timber structures wrap the original stone pillars and architectural elements, closely tracking their forms and silhouettes.
Remaining in place for the upcoming womenswear season, the space will host dinners and events along the way.